NFL is an instrument of society. It has to service the needs of the people within the scope of its basic objectives. To achieve this NFL must:
- Select capable people and improve their knowledge and skills on organized basis.
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Motivate and enthuse the employees to achieve higher productivity with team spirit
- Lay down integrated objectives, define individual's goals and maintain an atmosphere conductive to achievement of these goals.
The Corporate Objectives of NFL are:
BASIC CORPORATE OBJECTIVES
In terms of Memorandum of Association, NFL was set up to manufacture and market chemical fertilizers, other chemicals and by-products as well as to provide the allied services. In order to achieve and maintain a leading position in the production and marketing of fertilizers, the following Micro Objectives have been identified: -
MICRO OBJECTIVES
1.Productivity
To achieve the best possible levels of production and economy in the use inputs while ensuring safety and proper maintenance of the plant and machinery and pollution control. More specially
- To strive to raise capacity utilization
- To improve upon consumption norms consistently.
2.Reserch &Development
To carry out R&D activities for
- Increasing plant availability
- Saving use of energy in different norms
- Better recovery of saleable by-products
- Process improvement /development
- Increasing efficiency utilization on a sustained basis in the application of chemical fertilizers in combination with other agricultural inputs.
3.Profitability
To manage the assets, men and material in most effective and efficient manner ensuring
- Reasonable return on investment commensurate with the principles laid down by the Government from time to time
- Generation of increasing internal resources.
4.Marketing and Consumer Services
- To provide to the farmers high quality products in right time and in adequate quantities and with a package of modern agricultural practices, at the same time maintaining reputation for fair business practices.
- To further intensify promotional efforts for increased use of fertilizers and to maximize distribution of Company's products within the areas covered by the Company consistent with government policy.
5. Organisation
To develop and maintain an organizational environment for encouraging individual and group initiative, innovation and productivity and also sustain fair deal and human approach.
6. Growth
- To achieve reasonable and consistent growth in the business of manufacture and marketing of fertilizers and chemicals compatible with needs of the market.
- To work out diversification/expansion schemes to increase profitability of the company and meet the changing needs of customers.
7.Obligations to Society
- To conduct the business of NFL in accordance with ethical and legal standards and to undertake socio-economic activities, consistent with Government polices, in order to generate good environment, which the company operates.
- To promote development of ancillary industries.
